Silk City Studios

July, 2011

Created for an artist community based in Allentown, PA, Silk City Studios was given a very modern, art gallery inspired feel. Taking the user experience (UX) into account, the site was designed with simplicity and ease of use in mind. Content flows simply and easily, with no extraneous imagery, just pictures that support the content itself; letting the ideas and concepts speak for themselves.

The Google Maps API was simply integrated into the site so that users could easily find the studios. This was integral because the arts community is doing a lot of marketing in the NYC and Philadelphia areas. This outreach and connecting to other arts communities is an integral part of their marketing plan.

Learn more at: www.silkcitystudios.com

Trinity Direct

February, 2010

Trinity Direct's old website was outdated, difficult to use, and lacked relevant content. I needed to rebuild the site from the ground up.

Researching the site analytics, I was able to determine what content was most relevant to the consumer. I also was able to tell what categories could be stripped out or consolidated to make the User Interface (UI) easier to navigate. By applying User Experience (UX) principles to the site with my analytic research, I was able to halve the site bounce rates. I then researched Trinity Direct's main competition and based the Search Engine Optimization and Search Engine Marketing (SEO / SEM) off of these results. By doing this, site visits more than doubled for them which not only increased their client base but also helped keep their existing clients better informed of their diverse services.

Learn more at: www.trinitydirect.net

Official Catholic Freebies

February, 2010

Created for Trinity Direct to help connect their clients to future donors and members, Official Catholic Freebies acts as an online clearinghouse of premium materials created by non-profit organizations.

The concept of Official Catholic Freebies existed for two years prior to me working with Trinity Direct. Once hearing about the concept, I began research on how to implement a multi-cart ecommerce solutions like this. Taking these findings, I leveraged an existing ecommerce application to suit the needs of Trinity Direct. In less than two months I was able to get Official Catholic Freebies fully functional.

Learn more at: www.catholicfree.com

Bayada Nurses - Colorado

November, 2009

I was contracted in 2009 by Bayada Nurses to redesign their Colorado Offices website. They were unhappy with their existing website; it was difficult to use, the menu system did not bring up relevant data, and the content was difficult to read.

To enhance the User Experience (UX) but keep with the solid brand that Bayada Nurses had alreayd in place, I focused on creating better white space and simplifying the menu system and User Interface (UI).

Learn more at: www.bayada.com/colorado/index.html

Harbortouch

October, 2008

Contracted in 2008 by United Bank Card to build them a website for their Harbortouch Point of Sale System, I based the Harbortouch site off of their existing marketing materials.

With a very simple top menu navigation, the Harbortouch website provides users all the relevant information in an easy to find menu system. The content seamlessly flows from one section to another, ultimately pointing the user to making contact and purchasing the Harbortouch system.

Learn more at: www.harbortouch.com

Interviewstream

July, 2008

Contracted in 2008 by Interviewstream to work on their existing website, applications, and print marketing materials, I took their main corporate website and simplified the User Interface so that information is more accessible to the end user.

This simplification helped guide users toward information on the application that they were seeking; helping them make decisions on using the application for their business or personal use.

Learn more at: www.interviewstream.com

CPMC Babysteps

February, 2007

I created Babysteps to run on Plus Three's proprietary Content Management System (CMS), Arcos. Complete with blogs, news articles, events, and a social network Babysteps seeks to connect new parents and parents to be to share their stories and learn from each other.

With so much content, the User Interface (UI) was a challenge to create. By simplifying the menu into a few categories and by creating easy to find buttons inviting the user to further explore more articles and other portions of the site the UI quickly came together. Animation achieved with Javascript and a neutral green colorscheme evoking calm rounds out the User Experience (UX).

Learn more at: www.cpmcbabysteps.org