New investor account creation for Benefits OnLine by Merrill Lynch. Client, Bank of America, wanted additional functionality built into their Benefits OnLine web application. The need was for users to be able to link their existing accounts across products. Depending on what accounts or programs the user already held, they were taken through various signup and linking processes. This enabled the end user to manage their accounts easier. Taking the user experience (UX) into account, the site was designed with simplicity and ease of use in mind, while still conforming to established wireframes and branding within the BOL system.
Expanded Goalmanager functionality for Benefits OnLine by Merrill Lynch. Client, Bank of America, wanted users to be able to select various types of goals for their investment products. Giving the end users visuals using the pie chart, it was easy for the end user to understand how their money would be ultimately invested. Taking the user experience (UX) into account, the site was designed with simplicity and ease of use in mind, while still conforming to established wireframes and branding within the BOL system.
Redesigned site for Profi-Vision. Taking the user experience (UX) into account, the site was designed with simplicity and ease of use in mind.
Redesigned site for Mann Release Agents. Taking the user experience (UX) into account, the site was designed with simplicity and ease of use in mind. The original site was difficult to navigate, with many links either going nowhere or to the same content. By implementing a modern User Interface (UI) I was able to streamline the content of the website, making it more accessible to the end user.
Redesigned site for Reynolds Advanced Materials. Taking the user experience (UX) into account, the site was designed with simplicity and ease of use in mind.
Fantasy Football Bulletin was given a very modern, sleek look. Taking the user experience (UX) into account, the site was designed with simplicity and ease of use in mind. Content flows simply and easily, with no extraneous imagery, just pictures that support the content itself; letting the ideas and concepts speak for themselves. Based on the popular WordPress platform.
Created for an artist community based in Allentown, PA, Silk City Studios was given a very modern, art gallery inspired feel. Taking the user experience (UX) into account, the site was designed with simplicity and ease of use in mind. Content flows simply and easily, with no extraneous imagery, just pictures that support the content itself; letting the ideas and concepts speak for themselves.
The Google Maps API was simply integrated into the site so that users could easily find the studios. This was integral because the arts community is doing a lot of marketing in the NYC and Philadelphia areas. This outreach and connecting to other arts communities is an integral part of their marketing plan.
Trinity Direct's old website was outdated, difficult to use, and lacked relevant content. I needed to rebuild the site from the ground up.
Researching the site analytics, I was able to determine what content was most relevant to the consumer. I also was able to tell what categories could be stripped out or consolidated to make the User Interface (UI) easier to navigate. By applying User Experience (UX) principles to the site with my analytic research, I was able to halve the site bounce rates. I then researched Trinity Direct's main competition and based the Search Engine Optimization and Search Engine Marketing (SEO / SEM) off of these results. By doing this, site visits more than doubled for them which not only increased their client base but also helped keep their existing clients better informed of their diverse services.
Created for Trinity Direct to help connect their clients to future donors and members, Official Catholic Freebies acts as an online clearinghouse of premium materials created by non-profit organizations.
The concept of Official Catholic Freebies existed for two years prior to me working with Trinity Direct. Once hearing about the concept, I began research on how to implement a multi-cart ecommerce solutions like this. Taking these findings, I leveraged an existing ecommerce application to suit the needs of Trinity Direct. In less than two months I was able to get Official Catholic Freebies fully functional.
I was contracted in 2009 by Bayada Nurses to redesign their Colorado Offices website. They were unhappy with their existing website; it was difficult to use, the menu system did not bring up relevant data, and the content was difficult to read.
To enhance the User Experience (UX) but keep with the solid brand that Bayada Nurses had alreayd in place, I focused on creating better white space and simplifying the menu system and User Interface (UI).
Contracted in 2008 by United Bank Card to build them a website for their Harbortouch Point of Sale System, I based the Harbortouch site off of their existing marketing materials.
With a very simple top menu navigation, the Harbortouch website provides users all the relevant information in an easy to find menu system. The content seamlessly flows from one section to another, ultimately pointing the user to making contact and purchasing the Harbortouch system.
Contracted in 2008 by Interviewstream to work on their existing website, applications, and print marketing materials, I took their main corporate website and simplified the User Interface so that information is more accessible to the end user.
This simplification helped guide users toward information on the application that they were seeking; helping them make decisions on using the application for their business or personal use.
I created Babysteps to run on Plus Three's proprietary Content Management System (CMS). Complete with blogs, news articles, events, and a social network Babysteps seeks to connect new parents and parents to be to share their stories and learn from each other.
I've worked in the industry for over 7 years, last working with Bank of America, designing and building their Benefits OnLine web product. Prior to that I worked with Ebay Enterprise, building webstores for Toys R Us and PetSmart. I offer a combination of code, sketches, storyboards, and wireframes to help clients realize their goals.
I'm currently taking on new projects, so get in touch with me to build your next big idea.
I first sit down with a client to find out what their needs are. Great design is not how something looks but how it works. So I explore what a client needs their site to do so I can ensure that it works for them and their clients.
I next use pencil and paper and begin creating schematics and wireframing, giving careful thought to position, size and proportions. The next step is delving into Photoshop to finalise the wireframes to ensure an intuitive user interface and great functionality.
Now it's time to use Photoshop to create the real user experience by fleshing out the user interface until I am happy with it. Taking the wireframes and siteflows into account, I then tweak the finalized look and feel until the client is happy with it as well.
Lastly, all that great design work needs to get into the browser. Using my frontend development skills I translate all the hard work put into the design to translate it into a fully cross browser, cross platform product. Whether it is a splash page, a static site, a blog, or an eCommerce webstore, the code is optimized so it works extremely well.